Blog · Guides for Indian businesses
Straight answers from the team that runs the ad accounts: what works, what it costs and how to work out whether it's making you money.
Meta Ads · 6 min read
How click-to-WhatsApp ads work, when they beat lead forms, how to set them up in Meta Ads Manager and what a chat should cost - with real Ads Manager numbers.
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Shopify · 5 min read
COD orders get returned far more often than prepaid ones. What RTO really costs an Indian D2C brand, and 9 practical ways to cut it on Shopify and in your ads.
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Growth · 5 min read
The break-even ROAS formula, why Meta's ROAS looks better than reality for Indian brands, and how COD returns, RTO and GST change the number - with a free calculator.
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