Meta ads results · Lead generation
How our Meta ads turn into WhatsApp leads.
This is the file we'd show you on a call: four client ad accounts, the campaigns behind them, and exactly what each chat cost - straight from Meta Ads Manager.
- WhatsApp chats started, 4 accounts combined
- 7,200+
- lowest cost per chat (one account)
- ₹9.17
- ad spend shown, 4 accounts combined
- ₹97,000+
- client ad accounts
- 4
How it works
From ad to booked customer.
Click-to-WhatsApp ads skip the website: one tap and the customer is chatting with the business.
- 01
The ad
A Facebook or Instagram ad with a WhatsApp button, shown to the people most likely to need the business.
- 02
One tap
Tapping the button opens a WhatsApp chat with the business - no form to fill, no website to load.
- 03
The chat starts
The customer sends their first message. Meta counts this as a result: a messaging conversation started.
- 04
The business replies
The client's own team answers, quotes and books. We keep the chats coming at the lowest cost we can.
The client files
The client files.
Pick a client to open their file. Tap any screenshot to see it full size.
Local business · Client B
3,538 WhatsApp chats
at ₹13.59 per chat, lifetime
- Chats started
- 3,538
- Cost per chat
- ₹13.59
- Amount spent
- ₹48,069
- Impressions
- 990,736
What we ran
- 10 click-to-WhatsApp campaigns over the account's life
- Daily budgets of ₹110-₹200 per campaign
- Best campaign: 1,080 chats at ₹9.46 each
- Last 30 days: 181 chats at ₹17.09 each
Steady over time: new campaigns keep the chats coming as older ones are switched off.
How to read these screenshots.
- Results
- WhatsApp chats started from the ads (Meta calls them messaging conversations).
- Cost per result
- What each chat cost: amount spent divided by chats.
- Amount spent
- What went to Meta. Our fee is separate and never hidden in this number.
- Date range
- Top right of each screenshot: lifetime, last 30 days or a single month.
What we blur, and why.
- Client and ad account names, account IDs and the browser address bar - our clients' details are theirs.
- Campaign names - some include the client's name.
- Nothing else. Results, costs, spend, budgets and dates are exactly as Meta shows them.
See it live, not just screenshots.
Want to see it live? On your free audit call we'll screen-share Ads Manager and walk you through these accounts.
Working with us
What you get when we run your lead generation.
- Click-to-WhatsApp campaigns on Facebook and Instagram
- A free audit of your current ads within 48 hours
- A weekly report and new creatives in testing every week
- Your ad account, Pixel and data stay in your name
- A live Ads Manager walk-through on your audit call
Questions about these results
What is a messaging conversation?
It's Meta's count of chats started from an ad: someone tapped the WhatsApp button and sent the business a message. That's the 'Results' column in every screenshot here.
Is the cost per chat the cost per customer?
No. A chat is a lead - someone asking about the business. The business's own team replies and turns chats into bookings, so the cost per customer depends on how many chats become customers.
Why do costs differ between accounts?
Every business has a different offer, location, audience and season. That's why the same kind of campaign can cost ₹9 per chat in one account and ₹17 in another - and why we test new creatives every week.
Can you guarantee these numbers for my business?
No - nobody honest can before seeing your account. What we promise is a free audit within 48 hours, a clear plan, weekly reporting and new creatives every week.
Do I need a website for click-to-WhatsApp ads?
No. The ad opens a WhatsApp chat directly, so the customer never has to visit a website. If you also sell online, we can run ads to your store too.
Can I see these accounts live?
Yes. On your free audit call we'll screen-share Meta Ads Manager and walk you through these accounts, with client names still hidden.
Want numbers like these for your business?
Get a free audit of your ads within 48 hours. On the call we'll screen-share Ads Manager, show you these accounts live and tell you what we'd run for you.
Your audit covers
- What we'd run for your business
- A realistic cost per chat to aim for
- Where your current ads leak money